• childrens store
  • childrens store

For this specialty toy store in Grand Central’s Lexington Concourse, Robin Andrade designed a playful, oversized oval-shaped floating counter and floor-to-ceiling shelves that maximized the display of inventory in a tiny, 400-square-foot space. With a base comprised of layers of bright, multicolored Corian, the counter was a dynamic element that besides displaying hundreds of toys eased circulation and served as a sales center, enabling staff to show merchandise and easily monitor the space. Even the lighting cables, hidden within a stainless steel cylinder and suspended from the ceiling, were used as a display element: attached to high-intensity lights, they were arranged in the pattern of a spider web, under which a toy bug could be tucked. Toy-packed shelves covering every square inch of wall space conjured up an old-fashioned candy store. The positive reviews garnered by the store, which stocked high-quality toys ranging from stuffed animals to wooden toys to board games to books, was in part a tribute to the design. “Claustrophobic in the best possible way” quipped New York Magazine, adding that “the studio-size shop’s categorized shelves are stocked to the ceiling with timeless, gimmick-free toys.”  Other reviewers praised the space as “a cute little toy store” and “unique.”